When it comes to the search advertising market share Facebook is growing by leaps and bounds. Already they have surpassed AOL in quality of search and are becoming a legitimate contender to Google, Yahoo and Microsoft. There are over 500 million active users on Facebook in the last 30 days, 250 million people engage with Facebook on external website and over 10,000 new websites integrate with Facebook every day. As of 2011, Facebook’s intrinsic value is estimated to be £28 billion. Amazing for a company that is just 7 years old!

There are certain advantageous that highlight Facebook’s success.

Better Demographic Targeting

Text and display ads are the primary source of income for Facebook. They are able to offer targeted advertising based on user demographics. Better demographic targeting will increase click through rates of ads and conversion rates of visitors at one’s website. They allow ad targeting so specific that it cannot be matched by any other search advertising market. Super laser-targeted advertising has now become a reality through Facebook. Of course the ads displayed are different from those seen on Google and Yahoo simply because the advertising is known as interruption marketing.

Facebook Advertising

Growing Search Activity

Facebook is steadily growing in relation to search market share. The company has seriously evolved over the past 7 years and is now a strong challenger to Google, Yahoo and Bing. The users are not just kids socially interacting but over 100,000 members are above the age of 64.

Learn how we can help you start a viral campaign on Facebook.

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