PPC

Pay Per Click (PPC)

Pay Per ClickPay per click advertising consists of ads that are written by advertisers to be triggered when certain keywords or phrases are searched for online. Each time a person clicks on the ad, they are sent to the advertiser’s website, and the advertiser is charged for that “click”.

Pay per click advertising can be a VERY profitable way to increase sales and leads and should be part of every business owners’ Internet advertising campaign.

Unfortunately, managing even a small pay per click campaign can be complex and requires very specialized knowledge and experience. Here are several problems that the novice advertiser runs into.

• Understanding Google’s rules – Google has many unwritten rules for how campaigns should be set up and run. These rules have a direct impact on how much you’ll pay for the advertising. These rules include:

• Keyword grouping
• Quality score
• Ad relevancy
• Click through rate management
• Bid pricing

  • • Keyword research – Most companies have anywhere from 10 to 100 keywords they’re bidding on which should most likely be 1,000 – 3,000. The right tools and strategies can make a huge difference in your campaign.
  • • Ad testing – If you’re not split testing, you’re most likely getting only half the number of visitors to your site than you should be.
  • • Conversion tracking – Most business owners don’t know how to track whether a dollar spent on advertising generated any sales. Obviously, without this information, you’re marketing blindfolded.
  • • Tools – Having the proper tools in the market to help create and manage pay per click
    campaigns is crucial.
  • • Targeted sales pages – Sending all your visitors to a generic home page isn’t nearly as effective as sending them to a targeted page that tells them exactly how you can solve their particular problem.

We will create a solution for you that optimizes each and every one of these issues. See how we can make a difference for your business today.