SEO

Search Engine Optimization (SEO)

Search Engine OptimizationSearch engine optimization refers to the methods used to optimize your website in order to achieve top rankings in the search engine listing results of Google, Yahoo and Bing when someone searches for your exact “keyword phrase”. There are basically two types of optimization; On-Page and Off-Page Optimization.

On-page optimization refers to all that your webmaster can do to the pages of your website to maximize its performance in the search engines for the specific keywords that are being targeted.

On-Page Optimization Checklist:

  • Keyword research, selection and testing
  • Meta Tags (title, description, …)
  • Alt Tags
  • H1, H2 and H3 Tags
  • URL structure (for pages and pictures)
  • Internal Linking Strategy
  • Keyword Density
  • Sitemaps (XML and HTML)
  • Usability and accessibility
  • Tracking

Off-page optimization refers to all that an SEO Company can do off the pages of your website to increase its performance in the search engines for the specific keywords related to the on-page content and keywords in off-page direct-links.

Off-Page Optimization Checklist:

  • Keyword research, selection and testing
  • Keyword in the anchor text
  • One-way inbound links (no link exchanges or reciprocal links)
  • Gradual link building strategy (no growth then spikes)
  • Deep linking (from multiple pages to multiple pages)
  • Obtain links from authority sites
  • Link Diversity
  • Tracking

Because we specialize in custom SEO Packages for clients and like to guard our refined strategies to prevent duplication by other inferior companies, we do not display our methods on our website.

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